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Prizes

YOU COULD WIN
Collaboration

Collaboration with NIVEA India
as an influencer

Mentorship

A masterclass with popular
influencers – Nagma Mirajkar, Mrunu,
Neha Doodles & Abigail Pande

Photoshoot

A celebrity style
photoshoot experience

Starter Kit

A content creation
starter kit

Collaboration

Collaboration with NIVEA India as an influencer

Mentorship

A masterclass with popular influencers – Nagma Mirajkar, Mrunu, Neha Doodles & Abigail Pande

Photoshoot

A celebrity style photoshoot experience

Starter Kit

A content creation starter kit

Excited? All you need to do is make a reel
before 25th August, 2021

Pick your Persona

Start by picking your Persona. Do you identify with one of these?
About 1
FASHIONISTA

The queen of everything
from styling, to makeup, to
accessorising!

About 2
SMARTY

She who leads the pack in ANY subject –
from filmmaking, to writing and poetry,
to art, to travel and food.

About 3
SPORTY

A sport in every sense –
from fitness, to cool workouts,
to eating healthy!

About 4
ENTERTAINER

The life of every party –
whether that’s as a comic,
an actress, a musician, or a dancer!

About 1
FASHIONISTA

The queen of everything
from styling, to makeup, to
accessorising!

About 2
SMARTY

She who leads the pack in ANY subject –
from filmmaking, to writing and poetry,
to art, to travel and food.

About 3
SPORTY

A sport in every sense –
from fitness, to cool workouts,
to eating healthy!

About 4
ENTERTAINER

The life of every party –
whether that’s as a comic,
an actress, a musician, or a dancer!

Buy Now

How to Enter

Going from a College Student to an Influencer is as easy as 1-2-3
Going from a College Student to an Influencer is as easy as
1-2-3
Step 1
Step 2
Step 3
SO, WHAT ARE YOU WAITING FOR?
LIGHTS, CAMERA, REELS!

The participants should comply with all applicable laws, ASCI Guidelines, etc.
In case of any non-compliance, the participant shall be solely liable.

What is Nivea Soft Fresh Batch all about?

    NIVEA Soft Fresh Batch is a one-of-its-kind hunt for the freshest influencers in the country. NIVEA India wants to provide a platform to young college students and give them a chance to kickstart their influencer journey while celebrating their unique personas.

What do I need to do to participate?

  • Choose your persona that you relate to in terms of talent and personality (Fashionista/ Entertainer/ Sporty/ Smarty)
  • You have to create an IG Reel showcasing your talent
  • You must use the Fresh Batch Filter on Instagram. (you can also find the filter in the effects section on @niveaindia Instagram page)
  • Tag @niveaindia
  • Use #NIVEASoftFreshBatch, #NIVEASoft<persona>, #contest

What is the registration process?

    After uploading your reel you will receive a DM with a link to the registration from NIVEA India’s Instagram page. The process is as mentioned below:

  • Go to Instagram
  • Create your Reel Entry using ‘Fresh Batch’ filter
  • Upload on your profile and use @niveaindia, #niveasoftfreshbatch, #niveasoft<persona>, #contest
  • Once you tag us, you will receive a DM on Instagram from NIVEA with the Registration form link (Please DM @niveaindia in case you haven’t received your DM after uploading your reel).
  • Click on the link and submit all details on the form.

What is the eligibility criteria to register?

    Age: 18 - 22 Years
    Gender: Women
    Category: Graduation College Student

How many winners are going to be announced?

    Up to 100 winners.
    We will be picking from each persona (Fashionista, Entertainer, Sporty & Smarty)

Are there any mandates or rules that I must keep in mind while participating?

    We want you to be as creative as possible. However, do ensure of the following for a valid entry:

  • Have a public profile
  • Post your Reel to your feed
  • Use the ‘Fresh Batch’ filter in your Reel
  • Tag @niveaindia,
  • Use #NIVEASoftFreshBatch, #NIVEASoft<persona>(Eg #NIVEASoftFashionista) and #contest
  • Make sure to fill out the registration form that we will DM you once you have uploaded your reel. Please DM us on Instagram @niveaindia in case you don’t receive the link.

Are there any sorts of incentives?

  • Masterclass with some of India’s favourite influencers
  • Brand Collaboration with NIVEA India
  • Professional Photoshoot
  • Influencer Starter Kit

What should the duration of the Reel be?

    Duration should be according to the reel duration available. 15, 30 or 60 seconds.

Do I have to use the Nivea Soft Cream in my entry video?

    We would love it if you use the NIVEA Soft College edition cream. Might help you earn some additional brownie points!

What are the judgment parameters?

  • Number of likes (provided you have used the correct filter, and used the correct tags & hashtags)
  • Quality of Content
  • Brand Suitability

What type of content is to be refrained from?

  • Vulgarity/ Audio & Video with expletives
  • Defaming the brand
  • Direct competitive comparison

Do we need to have any certain/ particular number of followers to register?

    No, there is no such requirement. We want to encourage and provide a platform for young aspiring influencers with a knack for creating content. We do need you to have a public profile for us to be able to check your Reel!

In case I miss the deadline to upload my reel, how can I still apply for this contest?

    The timeline of accepting the responses is final. In case an individual misses out on the opportunity, there is no such provision for accepting late entries.

Is it necessary to have a public Instagram account?

    Yes, the campaign is for promotional purposes and a public profile is a must. This is necessary for us to check out your Reel and track the likes, both of which are judgement parameters.

Can I use a filter while making my Reel?

    Use only the ‘Fresh Batch’ Filter while creating your Reel, as that is one of the rules of participation

Till when are entries open?

    Entries are open from 15th July to 25th August.
    Voting starts on 26th August to 1st September 2021

Can I register and upload my reel only once or do I get an opportunity to register and upload my reel multiple times?

    You may make more than 1 reel. Please register each time for us to count your entry.

Are there any Financial Incentives?

    No, there are no financial incentives. We want to empower you with resources & a platform to kickstart your influencer journey through enablers like a photoshoot, masterclass with influencers, brand collaboration, and an influencer content starter kit.

Do I need to pay for registering in the contest?

    No, there is no fees for participation & registration.

Who is going to be my mentor(s)?

    The Mentors are some of the most loved & popular Instagram influencers in the 4 personas:

  • Fashionista - Mrunu
  • Entertainer - Nagma
  • Smarty - Neha Doodles
  • Sporty - Abigail

Do I get a chance to personally meet and greet them?

    Yes, the winners get a chance for a meet and greet with their mentors once the COVID restrictions have eased out.

Can I still attend the master class if I am not declared a winner?

    The masterclass is only open to winners of the contest.

I am a foreign exchange student/ NRI, can I still apply?

    Entry to the the contest is open to all Female Indian Resident in all States (Except in States like Jammu & Kashmir, Tamil Nadu and any other States where participation in such Promotion is prohibited by the Public Gaming Act, 1867 or any other applicable law), who is during the Promotion Period a (Under Grad) College Student between the age group of 18 years to 22 years and holds a valid student ID proof from a recognized education institution and are competent to enter into a contract.

I am yet to get admission into a college, as my board results aren’t out yet. Can I register?

    Unfortunately, registrations are open only till 25th August and are valid only if you are in a graduation college. In case you get your college ID card by 25th August, you can register then.

Entry Mechanism

    Any Eligible Entrant who fulfils the eligibility criteria can during the Promotion Period participate in this Promotion by:

  • Pick their persona from the Fresh Batch filter.
  • Recording & posting the reel entry
  • Uploading the reel with the correct hashtags (#NIVEASoftFreshBatch, #NIVEASoft <persona>, #Contest) and tagging the correct handle (@NIVEAindia)
  • Fill out the registration form on NIVEA website, the link of which will be shared by the brand to the participant who tags the brand on its reel, via Instagram DMs

Schedule to Terms and Conditions of entry

    Promotion Period

  • Entry Dates: 15th July, 2021 to 25th August,2021
  • Voting End Date: 1st September, 2021

    • Eligible Entrants / Participants

  • Entry to the Promotion is open to all Female Indian Resident in all States (Except in States like Jammu & Kashmir, Tamil Nadu and any other States where participation in such Promotion is prohibited by the Public Gaming Act, 1867 or any other applicable law), who is during the Promotion Period a (Under Grad) College Student between the age group of 18 years to 22 years and holds a valid student id proof from a recognized education institution and are competent to enter into a contract.

Number of winners & method of selection

    Out of the Eligible Entrants who participate in the Promotion, the Promoter shall select up to 100 winners who have the most likes on their reels uploaded, along with following brand safety guidelines & best creative content, which shall be solely according to brand discretion.

Details of prize

    Each winner shall win a prize that includes:

    1. A professional photoshoot
    2. Chance to be a part of NIVEA India influencer campaigns for 1 year (the terms and conditions will be mutually accepted by parties)
    3. A masterclass with some of India’s social media influencers.
    4. A starter kit containing items like Tripod, Clip On Mic, etc. to help them along their content creation journey

Notification of prize winner

    The Prize winners shall be announced by the Promoter or its agency within a period of thirty (30) days from the expiry of the Promotion Period. Such winners shall be announced by the Promoter or its agency on its official Instagram Account and also by way of contacting them by way of Direct Messaging (DM) on their Instagram Account and / or sending them email on their registered email id.

    To accept / claim the Prize, the Prize winner must within 3 days of the Promoter or its agency announcing the winners on its Instagram handle (“Verification Deadline”), provide its name, valid identity proof, address proof, contact details, valid college ID cards and provide all information requested by the Promoter or its agency from time to time (“Required Information”). If the winner does not provide the Required Information by the Verification Deadline or does not fulfil any other condition of accepting the Prize, the winner will forfeit the Prize without any further intimation.

Distribution of the prize

    The Promoter shall after announcing the winners in the manner as stated above and after receiving the Required Information from the winners dispatch the starter kit by way of courier at the address provided by the winner; and chance to be a part of NIVEA India influencer campaigns for 1 year, within a period of 1 month from the date of announcing the winner, or at a live event hosted for the winners by the brand. The live event’s date & location will be disclosed by the brand later and will depend on the COVID-19 situation. The Masterclass with influencers along with the photoshoot shall be a live event hosted by the promoter, depending upon the COVID-19 situation. In the event, a live event cannot be held given the pandemic, the masterclass & photoshoot will be done online, or may be cancelled in totality solely upon NIVEA’s discretion.

Terms and Conditions of entry

  • Information on how to enter and Prize details form part of these terms & conditions (Terms of entry). The Terms must be read in conjunction with the Schedule. The Schedule defines the terminology used in these Terms of entry. Where there is any inconsistency between these Terms and the Schedule, the Schedule prevails. Participation in this Promotion is deemed acceptance of these Terms of entry;
  • The Entrant is legally competent to enter into binding contracts under applicable laws;
  • Entry is open only to Eligible Entrants in all States (Except in States where participation in such Promotion is prohibited by the Public Gaming Act, 1867 or any other applicable law) who fulfil the method of entry requirements; are 18 years of age or older; and are competent to enter into a Contract.
  • Directors, officers, management, employees, suppliers (including Prize suppliers) and contractors (and the immediate families of directors, officers, management, employees, suppliers and contractors) of the Promoter and of its related bodies corporate, and of the agencies and companies associated with this Promotion, are ineligible to enter;
  • The selection of the winning entries will be at the sole discretion of the Promoter or its agency and shall not be open to any dispute or scrutiny. The Promoter or its agency will select the winning entries.
  • The winner cannot demand the selective Prize they want. The Promoter or its agency would have the complete authority to decide which winner wins which prize. The decision of the Promoter or its agency shall be final and not open to any dispute or scrutiny;
  • The Promoter or its agency may contact the winner for seeking any other additional information including the address where the Prize is to be dispatched, etc.;
  • The Prize shall be dispatched to the winner within 1 month from the expiry of the Promotion Period at the intimated by the winner to the Promoter or its agency, subject to the winner providing all the Required Information within the Verification Deadline; Or be given the prize at a live event hosted for the winners by the brand.
  • Entrants are responsible for any and all expenses that they incur in entering the Promotion and they will not be reimbursed regardless of whether or not they win a prize.;
  • All reels / texts / images / videos / recordings / footage / entries uploaded using the hashtags #NIVEASoftFreshBatch, #NIVEASoft<\persona> and tagging @NIVEAindia , shall be subject to applicable laws and policies and including but not limited to NIVEA social media policy, Instagram policies, public policy, law of land, etc.
  • All reels / posts / text / images / videos / recordings / footage / entries / content / created by Eligible Entrants shall be the sole property of NIVEA India Private Limited and its group companies and shall not be open to any copyright or privacy rights or claims. The Participants here hereby waive any and all claims that they have or may have in future in any jurisdiction to “moral rights” or rights of “droit moral” with respect to the Entries and they further acknowledge, confirm and agree that NIVEA, without the necessity of any further consideration or action from the Participants, shall have the right to make revisions, deletions, abridgments, enhancements and derivative works of the Entries and that NIVEA or its affiliates shall own all worldwide rights, title and interest in and to Entries and all such enhancements and derivative works. During or after the Promotion, NIVEA shall have the right to edit, alter, dub, store, archive, cache, reuse, republish, circulate and utilize the same (i.e. Entries) at its sole discretion which shall not be opposed by the Participants and they shall not raise any claims/rights over it.
  • NIVEA reserves the right to change, alter or cancel this Promotion in part or full, or change any or all of the terms and conditions that are applicable, without giving prior intimation/notice of any kind and will not be liable for any consequential losses/damages. Decision of NIVEA in this regard and in general with respect to this Promotion and the Terms & Conditions thereto shall be final, binding and non-contestable.
  • In the event the Promoter comes to know that any of the winner have entered into any fraudulent means to win the promotion, for example: paying for likes, creating duplicate accounts, etc., such person shall be disqualified immediately and the decision of the Promoter shall be final and not open to any discussion in any manner.
  • The Eligible Entrant is authorized to provide the Required Information to the Promoter or its agency and consents to the use of such information by the Promoter or its agency;
  • The entrants must follow the Method of entry during the Promotion period to enter the Promotion. Failure to do so will result in an invalid entry. The Promoter or its agency will not advise an Entrant if their entry is deemed invalid;
  • The Participant represents and warrants to the Promoter that all information and Entries, inter alia, including, but not limited to, any communications, software, photographs, text, slogans, punchlines, credos, videos, footage, graphics, music, songs, sounds, images and other material posted, submitted or recorded in any manner by the Participant or by NIVEA as part of the Promotion do not infringe upon any other individual or organizational rights (including, without limitation, third-party intellectual property rights). The Participants shall be responsible for handling any infringement or alleged infringement and shall indemnify the Promoter from any claims, actions, demands, suits, proceedings, costs or damages (collectively, “Losses”) from infringement or alleged infringement of the logo or trademark or the defense of a claim or any costs payable thereof.
  • The Participants automatically grant the Promoter a royalty-free, irrevocable, worldwide, non-transferable, non-exclusive right and license to publish, edit, alter, dub, archive, repost, reshare, retweet and display their Entries submitted in the Promotion and any intellectual property in relation to and arising out of such participation in the Promotion and footage thereof, which shall include trade publications, press releases, NIVEA print publications, e-papers electronic posts on NIVEA website(s), social media handles and accounts on such digital platforms, in any display format considered appropriate by NIVEA during and after the Promotion or any such use by NIVEA as it deems fit.
  • The Participant hereby consents that all intellectual property in relation to and arising out of the Promotion including any communications, software, photos, text, slogans, credo, punchlines, videos, footage, graphics, music, sounds, images, Entries and other material submitted or recorded by the Promoter in any manner involving celebrities and Participants’ footage of the virtual hangout thereof (whether in whole or in part) are solely owned by the Promoter. The Promoter shall be at liberty to store, archive, cache, use, edit, alter, republish, reuse and monetize such intellectual property in any manner or format during or after the conclusion of the Promotion as it deems fit.
  • The time of entry will be deemed to be the time the entry is received by the Promoter or its agency. Entries must be received during the Promotion period.
  • The Promoter and its agency accepts no responsibility for any delayed, lost, incomplete, incorrectly submitted, illegible or misdirected entries, claims or correspondence whether due to omission, error, alteration, deletion, theft, destruction, disruption to any communication network or medium, or otherwise including those entries not received by the Promoter for any reason. The Promoter and its agency is not liable for any consequences of user error including (without limitation) costs incurred. No correspondence will be entered into.
  • The Promoter and its agency takes no responsibility where it is unable to contact Prize winners who have not provided correct or complete Required Information. If an entrant's contact details changes during the Promotional period, it is the entrant's responsibility to notify the Promoter or its agency. A request to modify any entry information should be directed to the Promoter or its agency.
  • The Eligible Entrant agree to receive communication(s) from the Promoter relating to the Promotion and participant unconditionally agrees not to make any claim or raise any complaint against the Promoter or its agency in this respect.
  • The prize winner shall provide all the Required Information which is true, correct, complete and accurate in all aspects before the expiry of the Verification Deadline to the Promoter or its agency.
  • The conduct of the Promotion or the supply of prizes may involve third parties, and the Promoter makes no Warranties and disclaims all liability in connection with any such third parties, their acts or omissions. By entering the Promotion, an Entrant releases and indemnifies the Promoter from and against all actions, penalties, liabilities, claims or demands the entrant may have against the Promoter or that the Promoter may incur for any loss or damage which is or may be suffered or sustained as a direct or indirect result of an entrant entering or participating in the Promotion or winning or failing to win a prize, or using or permitting any other person to use the prize.
  • The Promoter and its agency shall in no manner be held responsible or liable for any loss, expense, damage, personal injury or death which is suffered or sustained by the Prize winner (whether or not arising from any person’s negligence) in connection with this Promotion.
  • The Promoter or its agency may in its absolute discretion not accept a particular entry, may disqualify an entry, or cancel the entire Promotion at any time without giving reasons and without any liability towards any Entrants. The Promoter or its agency reserves the right to verify the validity of entries, prize claims and entrants and to disqualify any entrant who submits an entry or prize claim that is misleading or not in accordance with these Terms of entry or who manipulates or tampers with the entry process. In the event that a winner breaches these Terms of entry, the winner will forfeit the prize in whole and no substitute will be offered. Verification is at the discretion of the Promoter or its agency, whose decision is final. Failure by the Promoter or its agency to enforce any of its rights at any stage does not constitute a waiver of those rights.
  • The Prize winner shall not transfer, exchange, re-sale the Prize and cannot exchange the Prize for cash in any manner whatsoever. The prize shall be for the personal use only. No complaints or grievances with regards to the gift hamper shall be entertained.
  • The Participant(s) agrees that she shall hold harmless the Promoter, its employees, officers, sub-contractors or any other person in connection with the Prizes won and/or in relation to the Promotion including, but not limited to, the procedure in the Promotion and shall also not file in person/through any family member and/or third party any applications, criminal and/or civil proceedings in any courts or forum in India against sponsor, advertiser and/or NIVEA to claim any damages or relief.
  • The Promotion and these Terms of entry shall be governed by and construed in accordance with the laws of Republic of India and the Parties agree to submit to the exclusive jurisdiction of the courts in Mumbai.
  • The Promoter or its agency may use, reproduce, edit, display, transmit, prepare derivative works of, modify, publish, and otherwise make use of the Eligible Entrant’s entries in any and all media, whether now known or hereinafter created—throughout the world and for any purpose—without compensation to the prize winners of any kind.
  • The participant hereby consents to the Promoter and its agency collecting and using its personal information and any other information obtained from this Promotion. The entrant further consents to the Promoter using such personal information and other information for its marketing purpose.

T&Cs – NIVEA India Pvt. Ltd may amend these terms governing the Contest from time to time

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